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	<title>THE FUTURE IS AWESOME &#187; GE</title>
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		<title>First Augmented Reality Marketing Campaign</title>
		<link>http://www.thefutureisawesome.com/2009/02/06/first-augmented-reality-marketing-campaign/</link>
		<comments>http://www.thefutureisawesome.com/2009/02/06/first-augmented-reality-marketing-campaign/#comments</comments>
		<pubDate>Fri, 06 Feb 2009 18:55:20 +0000</pubDate>
		<dc:creator>Duncan</dc:creator>
				<category><![CDATA[GE]]></category>
		<category><![CDATA[ar]]></category>
		<category><![CDATA[augmented reality]]></category>
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		<guid isPermaLink="false">http://www.thefutureisawesome.com/?p=708</guid>
		<description><![CDATA[(apologies for the lowfi video quality!) I&#8217;m not sure if this is the first augmented reality marketing campaign ever but it&#8217;s the first I&#8217;ve seen. The folks at GE obviously want a slice of the &#8216;smart grid&#8217; action. This campaign is super slick and has an incredible website. It&#8217;s worth checking out so follow the [...]]]></description>
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(apologies for the lowfi video quality!)</p>
<p><a href="http://ge.ecomagination.com/smartgrid/#/augmented_reality"><img src="http://farm4.static.flickr.com/3347/3257936521_2e909c76be_o.png" alt="ge website" /></a></p>
<p>I&#8217;m not sure if this is the first augmented reality marketing campaign ever but it&#8217;s the first I&#8217;ve seen.  The folks at GE obviously want a slice of the &#8216;smart grid&#8217; action.  This campaign is super slick and has an incredible website.  It&#8217;s worth checking out so follow the links below:</p>
<p>[<a href="http://ge.ecomagination.com/smartgrid/#/augmented_reality">GE Smart Grid Augmented Reality</a> | <a href="http://www.youtube.com/watch?v=wN1jUFPced8&#038;eurl=http://www.thefutureisawesome.com/2009/02/06/first-augmented-reality-marketing-campaign/">YouTube</a>] </p>
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