Your Nail Is A Watch

Timex, in collaboration with Core77, held a global design competition called 2154: the future of time design. The above is one of winners.

“TX54 is a disposable timepiece that is worn on the user’s thumbnail. While its translucency makes it blend seamlessly with the hand, a selection of text color options and a glow feature that activates on command make it easy to read.

Friend: Timekeeping goes off the wrist and onto the fingernail. Let’s see, when I fly to Europe, I can keep New York time on my left hand and London on the right!

Moya: I thought this was a solid idea that was very personal and the design was well executed. The concept addressed the triumvirate of appearance, user interface, and technology. Better yet, it gives more than a passing nod to marketability.”

[Core77 / Timex]