The Future of Mobile Ads - AdvertisingAge

As Eyeballs, Dollars Converge, Mobile Marketing Will Explode
Predictions: Six Trends That Will Shape, Transform and Further Build the Momentum of U.S. Mobile Marketing in 2008

1. THE CELLPHONE WILL BECOME EVEN MORE PERSONAL.
2. THE CELLPHONE WILL BECOME A REMOTE CONTROL FOR REALITY.
3. MOBILE BRAND LEADERS WILL APPEAR IN 2008.
4. NEXT YEAR, THE CONSUMER IS IN CHARGE.
5. BRANDS ARE “IN THE KNOW.”

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